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July 4, 2019 at 4:32 pm #122272Participant
1 – Name Your Brand
The first thing you should do is consider what urls are available to you—then choose your brand name accordingly if you can. Be creative—do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand—the same way you should be with your product.
2 – Tie Your Brand to the Domain Name
Your domain name should match your brand. Always choose one that doesn’t need explanation. Here’s a list of twelve domain name helper tools.
3 – Don’t choose a domain based just on keywords in the URL
Main keywords are not the key for high ranking in your domain name, although this is a factor. Think out a memorable, brand-related and available domain name, but don’t get obsessed with it. And keep it short and simple if you can, like JANE. One of the biggest problems with buying domain names is domain abuse. Existing backlinks in Google (“link:www.yoursite.com”) should always be checked beforehand (Wayback Machine is great to ensure clean domain names).
4 – Don’t Try to be Clever
Forget about hard-to-spell, long and clever words or anything too complex—unless you want to make it hard for people to remember your url. Do yourself a favor: dump the cutesy names and don’t use numbers—they won’t help. Best practice? A name with only one possible spelling.
5 – Extensions Matter (.com, .org, .net, etc.)
As of June 2013, there are 110 million .COM, 15 million .NET and 10 million .ORG domains on the web. Because most people still assume that .COM is the only possible choice, it’s the better option.
6 – Misc
Make sure you’re not infringing on anyone else’s copyrights. Always register your domain for the maximum period. Choose a top publishing site like Blogspot or WordPress (you can check their ranking here).
The creative process of choosing a name for your website is just as important as choosing a design for it. Just as you need a rational, strategic way to run your business, finding a memorable and successful name for your website requires that same rational strategy.
July 4, 2019 at 6:06 pm #122273
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